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Amazon and Winn-Dixie Partner for Grocery Delivery in Florida
ByAinvest
Friday, Sep 19, 2025 7:35 am ET1min read
Amazon partners with Winn-Dixie to offer grocery delivery in Florida, impacting customers in Jacksonville and Orlando. The deal allows Winn-Dixie products to be delivered through Amazon's website and app, expanding Amazon's presence in the state.
Amazon (NASDAQ:AMZN) has expanded its grocery delivery services in Florida by partnering with Winn-Dixie. The collaboration allows customers in the greater Jacksonville and Orlando metropolitan areas to have Winn-Dixie products delivered through Amazon's website and app. This partnership includes over 16,000 items across various categories, such as fresh produce, quality meats, private-label brands, local favorites, and specialty items [1].The partnership is seen as a strategic move by Amazon to enhance its grocery delivery offerings and compete with services like Instacart (CART). Wedbush Securities analyst Scott Devitt believes this is Amazon's first experiment with an intermediary grocery offering. The analyst noted that Amazon's logistical capabilities can address challenges faced by many grocery retailers, which have traditionally relied on third-party services [1].
The deal is expected to make Amazon Prime subscriptions more attractive to grocery shoppers. The partnership also impacts the stock prices of related grocery retailers, including Kroger (KR), Albertsons Companies (ACI), Sprouts Farmers Market (SFM), Target (TGT), and Walmart (WMT).
Amazon's entry into the grocery delivery market in Florida could signal a broader strategy to capture share in the category. The company's growth spurt and supply chain improvements have been notable, with recent developments indicating that Amazon shares still have room to grow [1].
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