Amazon Web Services Updates Bedrock AI to Compete with Tech Giants

AinvestThursday, Jun 12, 2025 11:36 am ET
1min read

Amazon Web Services (AWS) is preparing to update its Bedrock AI cloud service to make it easier for customers to build AI apps called agents. The update aims to improve Bedrock's runtime to run more AI models, including those from other cloud providers, to compete with Google and Microsoft's AI services. This comes as Microsoft and Google's cloud businesses are growing faster than AWS, partly due to their AI services.

Amazon Web Services (AWS) is preparing to update its Bedrock AI cloud service to make it easier for customers to build AI apps called agents. The update aims to improve Bedrock's runtime to run more AI models, including those from other cloud providers, to compete with Google and Microsoft's AI services. This comes as Microsoft and Google's cloud businesses are growing faster than AWS, partly due to their AI services.

The update to Bedrock is designed to enhance its capabilities in handling AI agents, which are autonomous systems that can perform complex tasks without human intervention. AWS's goal is to make it simpler for businesses to integrate these agents into their workflows, thereby improving efficiency and productivity.

According to the latest reports, AI agents are transforming various sectors, including accounting and customer support. For instance, RSM US, one of the largest accounting firms in the United States, has announced a $1 billion investment in AI agents to automate complex tax and accounting workflows [1]. Similarly, AWS's own AI agents are set to revolutionize customer support by bridging the gap between large language models (LLMs) and real-world applications [2].

The update to Bedrock is part of AWS's broader strategy to stay competitive in the rapidly evolving AI landscape. By improving its ability to run a wider range of AI models, AWS aims to attract more businesses looking to leverage AI for their operations.

References:
[1] https://www.nasdaq.com/articles/rsms-1-billion-bet-signals-rise-ai-agents
[2] https://aws.amazon.com/blogs/machine-learning/automate-customer-support-with-amazon-bedrock-langgraph-and-mistral-models/

Amazon Web Services Updates Bedrock AI to Compete with Tech Giants

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