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Amazon Sparks Fury with Prime Subscription Change: Ads on Echo Devices and Alexa+ Integration
ByAinvest
Saturday, Oct 18, 2025 9:14 am ET1min read
Amazon has quietly changed its popular subscription service, raising ad count on Echo gadgets, sparking outrage among users who feel it's not right to expose them to ads while charging for a Prime subscription. Prime subscribers claim their paid subscription should ensure an ad-free experience. Amazon CEO Andy Jassy said elevated ads drive revenue and feature discovery through multi-turn interactions with Alexa.
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