Amazon Soars 3.62% on AI Video Model Upgrade

2025年4月8日, Amazon.com rise 3.62% in pre-market
Amazon has recently upgraded its AI video model, Nova Reel, enabling it to generate videos up to two minutes in length. This enhancement marks Amazon's first foray into the generative video market, competing with models from OpenAI and Google. The latest version, Nova Reel 1.1, introduces features like "consistent style" and "multi-camera" video generation, allowing users to input up to 4,000 characters of prompts to create videos composed of 6-second shots. Additionally, the "multi-camera manual mode" allows for precise control over video shot composition by referencing images and prompts, generating videos with up to 20 shots.
Amazon has also introduced a new feature called "Buy for Me," which allows users to purchase products not available on Amazon's platform. This feature provides a complete proxy purchasing service, enabling users to browse product details on Amazon and complete the purchase through the platform. Although the feature is currently in the testing phase and available to a limited number of users, it represents Amazon's effort to expand its retail influence and compete with emerging e-commerce platforms like Temu and TikTok Shop. Amazon has also launched Amazon Haul, a low-price marketplace aimed at capturing market share in the lower-end segment.
In the realm of cloud technology, Amazon has announced the availability of Amazon SageMaker Unified Studio, a unified data and AI development environment. This platform integrates various tools into a single interface, providing a consistent development experience that saves time and simplifies access control management. Amazon SageMaker Unified Studio is designed to help data professionals focus on building high-quality data analysis scenarios and AI applications. The platform includes features like Amazon SageMaker Lakehouse, which provides unified data access, and Amazon Bedrock, which supports the development of generative AI applications. The integration of these tools aims to streamline the process of turning data into value, making it easier for teams to collaborate and share data, models, and AI applications.

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