Amazon.com Soars 3.06% on New Proxy Purchasing Feature

2025年4月8日, Amazon.com rise 3.06% in pre-market

Amazon.com recently introduced a new feature called "Buy for Me," which allows users to purchase products not available on the platform. This feature provides a complete proxy purchasing service, enabling users to browse product details on Amazon and complete the purchase, with the option to track the package's logistics information on Amazon. However, after-sales services such as returns and exchanges need to be handled directly with the brand's store.

This move by Amazon is seen as a strategic effort to expand its retail influence. By offering proxy purchasing services for other brand products, Amazon aims to enhance its user base and brand influence, which is crucial for its continued growth in a competitive market. The company is also exploring other avenues to expand its market reach, such as the launch of Amazon Haul, a low-price marketplace aimed at competing with new entrants like Temu and TikTok Shop.

Additionally, Amazon is focusing on knowledge property protection, collaborating with the Beijing Anti-Counterfeiting Alliance CAASA to host events aimed at addressing intellectual property challenges in cross-border e-commerce. This initiative underscores Amazon's commitment to supporting brands and ensuring a secure and compliant e-commerce environment.

In the realm of technology, Amazon Web Services (AWS) has launched Amazon SageMaker Unified Studio, a unified data and AI development environment. This new tool integrates various analytics, AI, and machine learning services, providing a seamless experience for users to build high-quality data analysis scenarios and AI applications. The platform aims to simplify data access and management, allowing data professionals to focus on core tasks and accelerate the transformation from data to value.