Amazon to Shut Freevee, Integrate Content into Prime Video

Amazon has announced that it will discontinue its standalone free streaming television service, Freevee, next month. The content from Freevee will be integrated into the Prime Video platform. Launched in 2019 through IMDb, a movie and TV information website acquired by Amazon in 1998, Freevee offered free, ad-supported video content, including original series and some Prime Video resources, primarily through its application.

User notifications indicate that the Freevee application will be shut down in August. At that time, users will be able to watch related TV shows and movies for free on Prime Video without subscribing to Amazon Prime membership services. The notification explicitly states, "Prime Video will become the new exclusive platform for Freevee TV shows, movies, and live TV."

Amazon had previously indicated in November last year that it would gradually phase out the Freevee service to "provide users with a more streamlined viewing experience." This adjustment comes just six months after Prime Video introduced advertising in January 2024. Currently, Prime Video is included in the monthly 15 USD Prime membership or can be subscribed to as a standalone service for 9 USD, with an additional 2 USD to remove ads.

This move by Amazon is part of a broader strategy to consolidate its streaming services and enhance user experience. By integrating Freevee's content into Prime Video, Amazon aims to offer a more cohesive and convenient viewing experience for its users. This decision also aligns with the company's efforts to optimize its streaming offerings and potentially attract more subscribers to its Prime membership.

The integration of Freevee's content into Prime Video is expected to benefit users by providing a wider range of free, ad-supported content within a single platform. This could also help Amazon in competing with other streaming services that offer similar free, ad-supported content. Additionally, this move may encourage more users to explore Prime Video, potentially leading to increased engagement and subscription growth.

Overall, Amazon's decision to discontinue Freevee and integrate its content into Prime Video reflects the company's commitment to enhancing its streaming services and providing a better user experience. This strategic move is likely to have a positive impact on Amazon's streaming ecosystem, benefiting both the company and its users.