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On August 11, 2025,
(AMZN) closed with a 0.62% decline, trading a volume of $7.01 billion, ranking ninth in market activity. The stock’s performance followed mixed guidance from its recent earnings report, despite AWS showing resilience and Kuiper satellite project progress.Amazon’s Project Kuiper, though yet to generate revenue, is gaining traction with enterprise and government contracts. CEO Andy Jassy highlighted ongoing satellite deployments, including a third batch launched in July via SpaceX’s Falcon 9 rocket, pushing the constellation count beyond 100. The initiative aims to bridge internet gaps in underserved regions, potentially expanding Amazon’s Prime and AWS ecosystems. Analysts note Kuiper’s long-term revenue potential, though its $10+ billion capital requirements may pressure short-term profitability.
Jim Cramer reiterated a “buy” stance on Amazon, emphasizing its historical ability to scale ventures like AWS and Kindle. Despite a post-earnings selloff on August 1, shares have partially recovered. BMO Capital Markets echoed optimism, viewing Kuiper as a strategic complement to Amazon’s existing business lines. The project’s FCC-mandated satellite threshold by mid-2026 and competitive positioning against Starlink remain critical watchpoints.
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