Amazon's (AMZN.US) Prime Big Deal Days sale event will take place on October 8.

Amazon (AMZN.US) has announced that its Prime Day member sale, "Prime Big Deal Days," will take place in October this year. The sale will begin at 15:01 Beijing time on October 8 and last for two days, with early access to a range of holiday discounts. The event features up to 40% off seasonal essentials, including winter fashion, electronics, and Halloween costumes. Prime members can also enjoy other various benefits, such as free access to Amazon Music Unlimited and Grubhub+.

Jamil Ghani, Vice President of Prime Worldwide, emphasized the value that Prime Big Deal Days brings to Prime members. He said, "Exclusive events like Prime Big Deal Days, combined with free shipping on over 300 million products in more than 35 categories, make Prime membership more valuable than ever." Most of Amazon's Prime Day promotions are exclusive to Amazon Prime members, who pay $14.99 per month or $139 per year for the subscription.

Amazon said it will offer 55% discounts on some first-party products, including Blink Outdoor 4 security cameras, Fire TV, Eero mesh Wi-Fi systems, and Luna cloud gaming service controllers. In addition, brands and vendors such as Lego, Fuji, Samsung, Beats will also offer their respective promotions on the eve of the event.

It is worth noting that Amazon's July Prime Day sale was a huge success, with record-breaking sales and increased participation from Prime members. According to Adobe Analytics, consumers spent a total of $14.2 billion during Prime Day in July, up 11.0% from the previous year. Well-known brands such as Apple and Dyson, as well as small businesses such as TruSkin and Blueland, were particularly popular. Moreover, independent sellers made a significant contribution to the success of the event, selling over 200 million items.