Amazon Ranks Eighth in $7.62 Billion Trading Volume as Q2 Earnings Loom Over Cloud and AI Growth

On July 30, 2025, Amazon (AMZN) closed with a 0.35% decline, trading at $230.28 as the stock ranked eighth in trading volume with $7.62 billion. The e-commerce giant prepares to release its Q2 earnings late Thursday, with investors closely monitoring its cloud business performance amid AI-driven demand and potential tariff impacts on its retail operations. Analysts highlight the importance of AWS growth, which contributed 58% of Amazon’s total operating income in 2024, as a key driver for future profitability.

Recent trade developments, including reduced U.S.-China tariffs, have alleviated some pressure on Amazon’s retail segment. UBS analysts raised their price target to $271, citing improved consumer spending and third-party seller inventory strategies ahead of import levies. However, macroeconomic uncertainties and rising costs for AI infrastructure, including Project Kuiper, remain concerns. FactSet forecasts adjusted earnings to rise 5% to $1.33 per share, with operating income expected to grow 15% year-over-year to $16.87 billion.

Amazon’s Prime Day success in July has bolstered confidence in its e-commerce resilience, with analysts noting potential for sustained consumer engagement during the back-to-school season. The advertising segment is also gaining traction, with projected 17% revenue growth to $14.99 billion, driven by increased brand spend on Amazon’s platform. Meanwhile, AWS is anticipated to report 17% sales growth in Q2, aligning with broader industry trends in cloud adoption and generative AI integration.

Wall Street’s bullish outlook contrasts with Amazon’s underperformance against the S&P 500, which has gained nearly 8% year-to-date compared to Amazon’s 5%. Despite this, analysts from UBS, Morgan Stanley, and Bank of America have raised price targets, emphasizing undervaluation and long-term growth potential. Strategic investments, including $100 billion in capex for AI and cloud expansion, underscore Amazon’s commitment to scaling high-margin operations.

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