Amazon Prime Video to Broadcast Masters Tournament for Expanded Coverage in 2026

The Masters Tournament has added Amazon Prime Video as a new broadcast partner for expanded 2026 event coverage. Viewers will be able to watch first- and second-round coverage for two hours each day on Prime Video, leading into ESPN's coverage. Paramount+ will stream the third and fourth rounds, and CBS will take over for the final round. This addition will increase primary broadcast and streaming coverage to at least 27 hours, up from 18 hours last year.

Amazon Prime Video has secured broadcasting rights for the Masters Tournament, beginning with the 2026 event. This partnership will expand the coverage of the prestigious golf championship, providing viewers with additional hours of live content. The Masters Tournament, conducted annually at the Augusta National Golf Club in Augusta, Georgia, is the only major golf championship to be held at the same location every year.

Amazon Prime Video will broadcast the first and second rounds of the tournament for two hours each day, leading into ESPN's coverage. The streaming service will commence its coverage at 1:00 PM ET on Thursday, April 9, and Friday, April 10, 2026. This new arrangement will allow viewers to tune in earlier to watch the early rounds of the tournament. The third and fourth rounds will be streamed on Paramount+, while CBS will take over for the final round. This expanded coverage will increase the total primary broadcast and streaming hours of the Masters Tournament to at least 27 hours, up from 18 hours last year.

The addition of Amazon Prime Video to the broadcast lineup is part of a broader trend in sports broadcasting. Traditional linear TV networks like CBS and ESPN have long been the primary broadcasters of the Masters Tournament. However, the increasing popularity of streaming services has led to a shift in how sports content is delivered to viewers. Amazon Prime Video has already made significant inroads into TV sports by securing rights to "Thursday Night Football" and acquiring NBA and Nascar rights.

The Masters Tournament is a highly anticipated event in the golfing calendar, attracting millions of viewers worldwide. The partnership with Amazon Prime Video aims to enhance the viewing experience by providing more hours of live coverage. "Working alongside Amazon in this capacity is an exciting opportunity for the Masters Tournament and its fans," said Fred Ridley, the chairman of Augusta National Golf Club and the Masters Tournament. "The addition of Amazon will only further our abilities to expand and enhance how the Tournament is presented and enjoyed."

Amazon Prime Video's entry into the Masters Tournament broadcasting lineup is a strategic move that aligns with the company's broader goals in the sports entertainment sector. The streaming service has been expanding its sports offerings, demonstrating its commitment to providing a comprehensive sports viewing experience to its subscribers.