AInvest Newsletter
Daily stocks & crypto headlines, free to your inbox
Amazon Prime Day Boosts US Retail Sales to $7.9 Billion, Representing 9.9% YoY Growth
ByAinvest
Thursday, Jul 10, 2025 6:22 am ET1min read
Adobe reports that US retailers drove $7.9 billion in online spending on Amazon Prime Day, representing a 9.9% YoY growth. This marks the single biggest e-commerce day. The sales tally is part of Adobe's initial one-day figures for the Amazon Prime Day event, which saw promotions happening broadly across U.S. retailers this week.
Adobe Analytics has reported that US retailers drove $7.9 billion in online spending on Amazon Prime Day, marking a 9.9% year-over-year (YoY) growth. This figure represents the single biggest e-commerce day, as part of the initial one-day data for the Amazon Prime Day event, which saw promotions across U.S. retailers this week.The extended four-day Prime Day event, which began on July 8, 2025, and will continue until July 11, has seen a significant shift in consumer behavior. According to Momentum Commerce, sales on the first day were down 41% compared to the same day last year [1]. Despite this slow start, the company still projects overall growth of 9.1% from last year [1].
Adobe's report highlights the impact of generative AI on shopping behavior. The analytics firm expects a 3,200% increase in generative AI-based traffic during this year's Prime Day, up from last year's 1,300% increase during the holiday season [3]. Consumers are increasingly using AI tools to research products, find deals, and make purchases.
The extended Prime Day event is designed to capitalize on the back-to-school season, with Adobe predicting the largest spending increases in categories such as school supplies, electronics, and apparel [2]. Clothing is forecast to see the deepest discounts at 24%, up from 20% last year [2].
Despite the initial slowdown, the overall sales tally is expected to surpass last year's two-day event, driven by the extended time frame and the strategic use of AI tools by consumers.
References:
[1] https://www.forbes.com/sites/zacharyfolk/2025/07/09/amazons-day-1-prime-day-sales-dropped-41-report-finds/
[2] https://in.fashionnetwork.com/news/Amazon-prime-day-set-to-lift-us-online-sales-to-23-8-billion-adobe-estimates,1747134.html
[3] https://finance.yahoo.com/news/adobe-projects-3-200-increase-221114694.html
Ainvest News articles are AI-generated using advanced large language model (LLM) technology designed to analyze and synthesize publicly available data and news. While AI tools assist in producing initial drafts and insights, all AI generated content published on Ainvest is subject to comprehensive human editorial review before publication. A designated human editor reviews, verifies, and approves each article for factual accuracy, coherence, and compliance with AInvest Fintech Inc’s editorial and disclosure standards.
Despite these review procedures, the information provided may still contain inaccuracies, incomplete data, or time sensitive references due to the inherent limitations of AI generated analysis and evolving changes. The material is provided strictly for informational and educational purposes and does not constitute personalized investment, legal, or financial advice. Readers should independently verify all facts, figures, and statements before making any decision based on this content.
AInvest Fintech Inc. its affiliates, and partners accept no liability or responsibility for any direct or consequential losses arising from reliance on this content. All articles and analyses are subject to revision, update, or removal without prior notice to maintain accuracy and integrity in our publications.
Comments
No comments yet