Amazon Prime Day Boosts US Retail Sales to $7.9 Billion, Representing 9.9% YoY Growth

Adobe reports that US retailers drove $7.9 billion in online spending on Amazon Prime Day, representing a 9.9% YoY growth. This marks the single biggest e-commerce day. The sales tally is part of Adobe's initial one-day figures for the Amazon Prime Day event, which saw promotions happening broadly across U.S. retailers this week.

Amazon's Prime Day event has kicked off with a bang, as U.S. retailers drove $7.9 billion in online spending on July 8, according to Adobe Analytics. This marks the single biggest e-commerce day of the year, with a 9.9% year-over-year (YoY) growth compared to the same day last year [2].

The initial one-day figures for the Amazon Prime Day event, which saw promotions happening broadly across U.S. retailers, highlight the significance of this mid-year sales event. The event is part of a broader trend of increased consumer spending during the back-to-school season, driven by the need to offset potential price increases due to U.S. President Donald Trump's tariffs [1].

Adobe's report, which analyzes direct online transactions and covers over 1 trillion visits to U.S. retail sites, 100 million SKUs, and 18 product categories, predicts that online sales will reach $23.8 billion from July 8 to 11. This represents a 28.4% YoY growth, equivalent to two Black Fridays' worth of spending [3].

The strong sales performance on July 8 was driven by categories including appliances (up 135%), electronics (up 95%), tools & home improvement (up 85%), home & garden (up 75%), furniture (up 55%), apparel (up 45%), and toys (up 35%) [2]. Notably, the share of the most expensive goods increased by 20% across all categories, with electronics seeing a significant rise of 55% [2].

The event is not just a boon for Amazon but also for other retailers like Walmart, Target, Best Buy, and Kohl's, who are also holding overlapping sales events. Amazon's Prime Day sales event is expected to account for 75% of the total Prime Day spending, up from less than 60% last year [3].

Despite the strong performance, retailers are grappling with the impact of tariffs, which could lead to price increases for consumers. However, the strong job market and wage growth have allowed U.S. shoppers to keep spending through inflation and tariff uncertainty [3].

References:
[1] https://stocktwits.com/news-articles/markets/equity/amazon-prime-day-to-push-us-online-sales-to-23-8-billion-says-adobe/chFtnRNR5fo
[2] https://seekingalpha.com/news/4466084-retail-sales-shine-on-the-first-day-of-amazons-annual-sales-event---adobe
[3] https://www.npr.org/2025/07/08/nx-s1-5460943/prime-day-deals-sales-tariffs