Amazon Prime Day 2025 Sets Records with 18,000 Orders per Minute in India

Amazon Prime Day 2025 broke records with 18,000 orders per minute, a 50% increase from last year. New memberships came from smaller Indian cities, and same-day delivery doubled year-over-year. Prime members purchased more items than any previous event, with high growth in smartphones, TVs, appliances, fashion, and groceries. Delivery infrastructure paid off, with significant growth in tier-2 cities and a surge in premium consumption.

Amazon Prime Day 2025 shattered records with 18,000 orders per minute, marking a 50% increase from the previous year. This significant growth was driven by a surge in new memberships from smaller Indian cities, with 70% of these new registrations coming from Tier 2 and 3 cities. Prime Day 2025 also saw a doubling in same-day delivery year-over-year, demonstrating the impact of Amazon's investment in delivery infrastructure [2].

The event was marked by robust sales across various categories, with smartphones, TVs, appliances, fashion, and groceries experiencing high double-digit growth. Notably, the home, kitchen, and outdoor category delivered its biggest Prime Day ever, with a 1.2X growth rate. Additionally, fitness equipment sales surged 1.5X, with treadmill sales doubling, while furniture saw explosive growth with chairs and recliners achieving 10X increases [2].

Amazon Fresh recorded its highest order volumes, with Tier 2+ cities leading a 90% growth rate, while daily essentials saw over 70% of new customers coming from Tier 2 and 3 cities. This indicates a significant expansion in Prime Day's geographic reach [2].

The event also highlighted the growing trend of premium consumption, with 1 out of 4 spends during Prime Day 2025 made on EMI (equated monthly installment) and 9 out of 10 EMI purchases driven by No Cost EMI. The Premium Smartphone segment, priced higher than ₹30,000, witnessed over 60% growth in value, with nearly 70% of this growth coming from Tier 2 and beyond cities [2].

The Prime Day event also saw a 3X spike in new customer registrations for Amazon Business, with 7X growth in Prime sign-ups, reflecting the increasing participation of small and medium businesses from Tier 2 and 3 cities [2].

References:
[1] https://chainstoreage.com/amazon-prime-day-exceeds-predictions-241b-us-online-sales
[2] https://www.business-standard.com/companies/news/amazon-prime-day-india-orders-hit-record-18000-per-minute-125072101237_1.html