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Amazon has increased prices of essential items despite promising to keep them low. Prices for low-cost items like deodorant and pet care items have risen by an average of 5% since April, while prices of imported goods have seen even more drastic increases. Amazon has denied the allegations, stating that it has not seen material changes in average prices and has kept its commitment to offering low prices. Rivals like Walmart and Target have been cutting prices on similar items.

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