Amazon Prepares for Prime Day, Expands Sports Streaming with NBA Partnership

Amazon's stock has risen nearly 3% after the announcement of a two-day Prime Day event in October, mirroring the success of previous events. The company is also expanding its sports streaming offerings, featuring a 17-game NBA Cup schedule on Prime Video. Analysts maintain a strong buy rating, with a projected 14.54% upside potential.

Amazon.com Inc. (NASDAQ: AMZN) stock has risen nearly 3% following the announcement of a two-day Prime Day event in October, mirroring the success of previous events. The company is also expanding its sports streaming offerings, featuring a 17-game NBA Cup schedule on Prime Video. Analysts maintain a strong buy rating, with a projected 14.54% upside potential.

Amazon's stock performance was bolstered by the anticipation of Prime Day, which has historically driven significant sales and revenue growth for the e-commerce giant. The two-day event, scheduled for October 2025, is expected to feature exclusive deals and promotions across a wide range of products, further cementing Amazon's dominance in the e-commerce market.

Additionally, Amazon's expansion into sports streaming is a strategic move to diversify its revenue streams and tap into new customer segments. The 17-game NBA Cup schedule on Prime Video is a significant addition to the company's existing sports offerings, which include the NFL and the WNBA. This expansion aligns with Amazon's broader goal of becoming a one-stop shop for entertainment and streaming services.

Analysts remain optimistic about Amazon's prospects, citing the company's strong fundamentals and growth potential. The company's e-commerce segment continues to dominate the market, with Amazon accounting for 40% of all U.S. e-commerce sales in 2023. Furthermore, Amazon Web Services (AWS), the world's largest cloud provider, remains a key driver of the company's profitability.

While Amazon faces challenges in maintaining its market share in the cloud computing sector and navigating the competitive advertising landscape, the company's strong financial performance and strategic initiatives position it well for continued growth. The bullish outlook is reflected in the analysts' projected 14.54% upside potential for the stock.

Amazon's Prime Day announcement and NBA Cup expansion are indicative of the company's ongoing efforts to diversify its revenue streams and stay competitive in a rapidly evolving market. As the company continues to innovate and adapt, investors can expect Amazon to remain a key player in the e-commerce and entertainment sectors.

References:
[1] https://www.aboutamazon.com/news/entertainment/stream-nba-prime-video
[2] https://247wallst.com/forecasts/2025/08/15/amazon-amzn-stock-price-prediction-in-2030-bull-base-bear-forecasts/