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Amazon Partners with GoPuff for 15-Minute Grocery Deliveries in UK Areas
ByAinvest
Monday, Jul 7, 2025 6:26 am ET1min read
Amazon has partnered with US firm GoPuff to offer 15-minute grocery deliveries in various UK locations, including Birmingham, Bristol, and London. The service is available all day, every day, and offers thousands of grocery products, including fresh food and alcohol. The partnership aims to provide customers with more convenient and affordable grocery delivery options.
Amazon has announced a strategic partnership with US-based rapid delivery firm GoPuff to offer 15-minute grocery deliveries in various UK locations. The service, which is now available in Birmingham, Bristol, and London, aims to provide customers with more convenient and affordable grocery delivery options [1].The partnership follows Amazon's initial launch of the service in Birmingham and Salford in May. The expanded service is available all day, every day, and offers thousands of grocery products, including fresh food and alcohol. The rapid delivery speeds are made possible by GoPuff's micro-fulfilment centres, strategically located near customers [1].
Amazon's director of grocery partnerships, Russell Jones, stated that the partnership with GoPuff brings customers access to a convenient and affordable way to access their everyday groceries. The service joins other grocery retailers, such as Morrisons and Iceland, which are already available to Amazon's UK customers [1].
The partnership with GoPuff builds on Amazon's history of teaming up with beloved UK retailers. Since first joining forces with Morrisons in 2015, Amazon has brought other household names into the fold, further enhancing its grocery delivery offerings [1].
The new service is available at Amazon.co.uk/gopuff and via the Amazon app. Customers can visit Amazon.co.uk/grocery and enter their postcode to see the grocery delivery options available in their area.
References:
[1] https://www.aboutamazon.co.uk/news/retail/amazon-gopuff-delivery-partnership
[2] https://uk.finance.yahoo.com/news/amazon-rolls-gopuff-ultra-fast-072543750.html
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