Amazon and NBA Unveil Partnership for AI-Powered Stats on Broadcasts
ByAinvest
Wednesday, Oct 1, 2025 8:38 am ET1min read
AMZN--
The partnership, which does not have a financial value attached, will introduce "NBA Inside the Game," a basketball platform that will turn live game data into insights and interactive experiences. This platform will be available across live broadcasts, the NBA App, website, and social media channels [1].
Sports firms have increasingly adopted artificial intelligence to provide in-depth statistics for fans. The "NBA Inside the Game" platform will offer a suite of features that will track data from players to generate AI statistics such as defensive positions of teams, data on shot success percentage, and strategy. These features will be available to teams for review, helping them improve their on-court strategy [1].
Ken DeGennaro, NBA’s head of media operations and technology, stated, "Whenever we build a statistic, there is always input from our teams, because we want to make sure that these services we build not only are great for our fans, but also help our teams improve their strategy on court" [1].
Earlier this year, Microsoft signed a five-year partnership with the English Premier League under which the cloud giant will infuse its AI copilot into the league's digital platforms. This move highlights the growing trend of sports organizations leveraging AI to enhance fan experiences and team performance [2].
Amazon Web Services and the NBA have announced a multi-year partnership to bring AI-powered stats to broadcasts. The partnership will launch NBA Inside the Game, powered by AWS, allowing fans to delve deeper into games, teams, and players.
Amazon Web Services (AWS) and the National Basketball Association (NBA) have announced a multi-year partnership to bring AI-powered statistics to broadcasts. The collaboration will introduce "NBA Inside the Game," a platform powered by AWS that aims to enhance fan engagement and provide teams with valuable insights.The partnership, which does not have a financial value attached, will introduce "NBA Inside the Game," a basketball platform that will turn live game data into insights and interactive experiences. This platform will be available across live broadcasts, the NBA App, website, and social media channels [1].
Sports firms have increasingly adopted artificial intelligence to provide in-depth statistics for fans. The "NBA Inside the Game" platform will offer a suite of features that will track data from players to generate AI statistics such as defensive positions of teams, data on shot success percentage, and strategy. These features will be available to teams for review, helping them improve their on-court strategy [1].
Ken DeGennaro, NBA’s head of media operations and technology, stated, "Whenever we build a statistic, there is always input from our teams, because we want to make sure that these services we build not only are great for our fans, but also help our teams improve their strategy on court" [1].
Earlier this year, Microsoft signed a five-year partnership with the English Premier League under which the cloud giant will infuse its AI copilot into the league's digital platforms. This move highlights the growing trend of sports organizations leveraging AI to enhance fan experiences and team performance [2].
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