Amazon Launches Chatbot-Style Web Interface for Alexa+ to Compete with AI Rivals

Amazon Launches Alexa.com Web Platform

Amazon has launched Alexa.com, a web-based platform where users with early access to Alexa+ can interact with its AI assistant via a chatbot-style interface according to CNBC. The move aligns Alexa+ with generative AI tools like ChatGPT and Google Gemini, broadening Amazon's presence in the AI chatbot market as reported by The Outpost. Amazon aims to make Alexa+ accessible across devices and digital surfaces, including browsers, mobile apps, and Echo devices according to CNBC.

The Alexa.com platform allows users to perform a range of tasks, from answering complex questions to managing smart home functions as reported by CNBC. Amazon claims that 76% of Alexa+ usage involves tasks that no other AI assistant can replicate, such as scheduling family events or managing household tasks according to The Outpost. The web interface also includes a redesigned Alexa mobile app with a chat-forward design according to Seeking Alpha.

Users with early access to Alexa+ can now use Alexa.com, while the service remains free for Prime members and will cost $19.99 per month when generally available according to Seeking Alpha. Amazon reported that over 10 million users are already engaged with Alexa+, with higher conversation rates compared to the original Alexa according to The Outpost.

Why the Move Happened

The introduction of Alexa.com is part of Amazon's strategy to position Alexa+ as a multi-surface AI assistant. Amazon aims to compete directly with AI chatbots like ChatGPT and Gemini by making Alexa+ accessible in web browsers according to CNBC. The platform allows users to control smart home devices, manage to-do lists, and update calendars from a browser according to Seeking Alpha.

Amazon's decision also reflects broader market trends in AI agent adoption. The global AI agents market is projected to grow at a 43.3% CAGR through 2030, driven by advances in natural language processing and consumer demand for automation according to Global Newswire. Companies like Amazon, Google, and OpenAI are expanding their AI capabilities to meet this growing demand as visualized by AI Invest.

How Markets Responded

Amazon's stock rose 2% on the news of the Alexa.com launch, as investors viewed the move as a strategic step in the AI space according to Seeking Alpha. The company has faced competition from tech rivals like Google and Microsoft in the AI arena, and the expansion of Alexa+ could help solidify its position according to The Outpost.

The AI sector has seen mixed performances in 2025. For example, C3.ai (AI) closed at $13.90 on January 5, up 1.09% for the day, though it has dropped 8.82% in the past month according to Nasdaq. Similarly, BigBear.ai (BBAI) rose 8.2% after announcing a $125 million debt reduction strategy according to Blockonomi. These movements suggest investor interest in AI and AI-related technologies, though performance remains mixed.

What Analysts Are Watching

Analysts are monitoring Amazon's ability to scale Alexa+ and integrate it into broader consumer workflows. The company has added third-party integrations such as OpenTable, Uber, and Suno, expanding Alexa+'s utility according to The Outpost. However, some users have reported issues with response times and smart home functionality according to The Outpost.

The AI agents market is expected to grow rapidly, with companies like Siemens and IQVIA deploying AI agents for industrial and clinical workflows according to Global Newswire. Amazon's expansion into browser-based AI assistants could position it for long-term success in this space according to CNBC. Investors should also watch Amazon's ability to manage costs and maintain profitability as it invests in AI. The company's revenue from AI-related services is expected to grow as Alexa+ adoption increases according to CNBC. For now, Amazon appears to be prioritizing accessibility and functionality over immediate profit according to The Outpost.