Amazon-Jeffrey Bezos reports open market sale of 2.64 mln common shares price range between $228.64-$233.58 per share on July 24 as per trading plan

Amazon-Jeffrey Bezos reports open market sale of 2.64 mln common shares price range between $228.64-$233.58 per share on July 24 as per trading plan

Jeff Bezos, the executive chairman of Amazon (AMZN), has reported the open market sale of 2.64 million common shares, with a price range between $228.64 and $233.58 per share, according to a trading plan disclosed on July 24. This sale is part of Bezos' ongoing stock liquidation strategy, which began earlier this year and is set to continue through May 2026.

The sale, which occurred before Amazon's second-quarter financial results were announced on July 31, was executed through a 10b5-1 trading plan. This plan is designed to automatically execute trades when preset conditions, such as price and timing, are met, thereby avoiding any appearance that insiders are benefiting from non-public information.

Bezos has sold a significant amount of Amazon stock in 2024 and 2025, with a total of 95 million shares sold for net proceeds of $18.20 billion. Despite this substantial sale, Bezos still owns over a billion shares of Amazon, worth approximately $232 billion. Additionally, Bezos has been gifting Amazon stock to various charities, with 4.5 million shares worth about $1 billion donated in 2024 and 2025.

The sale of 2.64 million shares comes at a time when Amazon's stock has seen a series of upgrades from analysts. Capital, Citi, Needham, Piper Sandler, Cantor Fitzgerald, and Truist have all raised their price targets for Amazon, with some keeping an "Overweight" rating. Despite these positive analyst sentiments, Amazon's stock has faced challenges in recent months, with a 6% decline since reaching its all-time high in February 2025.

Looking ahead, Amazon's stock performance will be influenced by several key drivers, including its e-commerce success, the growth of Amazon Web Services (AWS), and the performance of its advertising business. While AWS continues to show strong growth, Amazon's e-commerce segment faces increased competition, and its advertising business is expected to continue outperforming analyst expectations.

In conclusion, Jeff Bezos' latest stock sale is part of a broader strategy to liquidate his Amazon holdings, with a significant portion of the proceeds being donated to charity. The sale comes amidst a mixed bag of analyst sentiment and recent stock performance, with Amazon's future growth prospects dependent on the company's ability to navigate increased competition and maintain its market leadership.

References:
[1] https://www.barchart.com/story/news/33645632/amazons-jeff-bezos-sells-1-5-billion-of-company-stock
[2] https://247wallst.com/investing/2025/07/23/amazon-stock-amzn-price-prediction-and-forecast/