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Amazon Introduces Lens Live: A Revolutionary AI Shopping Experience
ByAinvest
Tuesday, Sep 2, 2025 4:05 pm ET1min read
Amazon has launched Lens Live, a new AI shopping feature that enhances the ability to discover products through visual search. With Lens Live, users can point their phone at an object and instantly see matching or similar products available on Amazon. The feature integrates with Rufus, Amazon's AI shopping assistant, providing instant product insights and summaries, creating a seamless and intelligent AI shopping journey.
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