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Amazon Introduces AI Agent to Assist Third-Party Merchants in Operating Online Businesses with Enhanced Operational Tasks and Improved Sales.
ByAinvest
Friday, Sep 26, 2025 11:07 am ET1min read
Amazon introduces a new AI agent to assist third-party merchants in operating their online businesses through its Seller Assistant tool. The tool offers features such as launching new products with less inventory, minimizing costs, and accelerating product reviews. Amazon believes its AI tools help merchants focus on innovation and customer relationships while handling operational tasks, leading to higher sales. The company's vice president stated that over 1.3 million third-party sellers have used its generative AI listing tools this week.
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