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Amazon India launches "Scam-Free September" campaign to protect customers from festive season scams. The campaign, in partnership with the Indian Cybercrime Coordination Centre, aims to educate customers on how to identify and avoid scams. Globally, two-thirds of scams impersonating Amazon in 2023 involved fake "order" or "account" issues, starting outside of Amazon's marketplace. Amazon advises customers to log in to the app or website to check their orders and avoid responding to suspicious messages.

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