Amazon's Grocery Expansion Weighs on Competitors
ByAinvest
Thursday, Aug 14, 2025 7:31 pm ET1min read
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The new service allows Prime members to order fresh groceries alongside non-perishable items, with free delivery for orders over $25. Non-Prime members can also use the service, but they will incur a $12.99 fee regardless of order size. Amazon's expansion is expected to reach 2,300 cities by the end of the year [1].
Amazon's same-day delivery service, which initially focused on non-perishable items, now includes a wide range of perishable products such as fruits, vegetables, dairy, and meats. This expansion is part of Amazon's ongoing efforts to strengthen its position in the grocery market, which is valued at $1 trillion in the U.S. [3].
The move is expected to have a significant impact on competitors, with analysts projecting a potential 13% upside based on the average price target for Amazon's stock [3]. However, GuruFocus estimates suggest a possible 9.5% downside based on its GF Value assessment [3].
Amazon's expansion is not limited to the U.S. The company is also expanding its grocery delivery service in India, with Amazon Fresh now available in over 170 cities. This expansion reflects Amazon's broader strategy to dominate the global grocery market [4].
In conclusion, Amazon's expansion of its grocery delivery business is a significant development that is likely to have a substantial impact on the grocery sector. Traditional grocery retailers will need to adapt to the changing landscape and innovate to remain competitive.
References:
[1] https://apnews.com/article/amazon-perishable-prime-grocery-834dbc5d25eb01caafcf37f09aa308ad
[2] https://seekingalpha.com/news/4484645-amazon-rocks-the-grocery-sector-with-a-major-expansion-of-its-same-day-delivery-service-that-includes-perishable-food
[3] https://www.gurufocus.com/news/3062595/amazon-amzn-boosts-sameday-grocery-delivery-shakes-market?mod=news_archive&r=4bf001661e6fdd88d0cd7a5659ff9748
[4] https://panasiabiz.com/111038/amazon-expands-grocery-delivery-for-prime-members/
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Amazon's expansion of its grocery delivery business to same-day delivery in over 1,000 cities has impacted the grocery sector, weighing on competitors such as Kroger. The move is part of Amazon's ongoing efforts to increase its presence in the grocery market and provide customers with faster delivery options. The expansion is expected to further challenge traditional grocery retailers and force them to adapt to the changing landscape.
Amazon has significantly expanded its grocery delivery business, introducing same-day delivery for perishable items in over 1,000 cities across the United States. This expansion is part of Amazon's broader strategy to dominate the online grocery sector and provide customers with faster delivery options. The move is expected to put pressure on traditional grocery retailers, including Kroger, Walmart, and Target.The new service allows Prime members to order fresh groceries alongside non-perishable items, with free delivery for orders over $25. Non-Prime members can also use the service, but they will incur a $12.99 fee regardless of order size. Amazon's expansion is expected to reach 2,300 cities by the end of the year [1].
Amazon's same-day delivery service, which initially focused on non-perishable items, now includes a wide range of perishable products such as fruits, vegetables, dairy, and meats. This expansion is part of Amazon's ongoing efforts to strengthen its position in the grocery market, which is valued at $1 trillion in the U.S. [3].
The move is expected to have a significant impact on competitors, with analysts projecting a potential 13% upside based on the average price target for Amazon's stock [3]. However, GuruFocus estimates suggest a possible 9.5% downside based on its GF Value assessment [3].
Amazon's expansion is not limited to the U.S. The company is also expanding its grocery delivery service in India, with Amazon Fresh now available in over 170 cities. This expansion reflects Amazon's broader strategy to dominate the global grocery market [4].
In conclusion, Amazon's expansion of its grocery delivery business is a significant development that is likely to have a substantial impact on the grocery sector. Traditional grocery retailers will need to adapt to the changing landscape and innovate to remain competitive.
References:
[1] https://apnews.com/article/amazon-perishable-prime-grocery-834dbc5d25eb01caafcf37f09aa308ad
[2] https://seekingalpha.com/news/4484645-amazon-rocks-the-grocery-sector-with-a-major-expansion-of-its-same-day-delivery-service-that-includes-perishable-food
[3] https://www.gurufocus.com/news/3062595/amazon-amzn-boosts-sameday-grocery-delivery-shakes-market?mod=news_archive&r=4bf001661e6fdd88d0cd7a5659ff9748
[4] https://panasiabiz.com/111038/amazon-expands-grocery-delivery-for-prime-members/

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