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Amazon Enters Quick Commerce Market with 10-Minute Delivery in Delhi
ByAinvest
Thursday, Jul 10, 2025 4:00 am ET1min read
Amazon has launched its 10-minute delivery service, Amazon Now, in New Delhi, expanding its quick commerce play in India. The service, which was initially tested in Bengaluru, offers same-day delivery for daily essentials, including groceries, snacks, and personal care products. Amazon aims to operate up to 300 dark stores across India by the end of 2025 to support faster last-mile deliveries.
Amazon has launched its 10-minute delivery service, Amazon Now, in New Delhi, further expanding its quick commerce footprint in India. The service, initially piloted in Bengaluru, now offers same-day delivery for daily essentials such as groceries, snacks, and personal care products [1].The expansion is part of Amazon's broader strategy to meet the growing demand for near-instant service among urban shoppers. The company aims to operate up to 300 dark stores across India by the end of 2025, supporting faster last-mile deliveries [1]. This investment is backed by a ₹2,000 crore ($233 million) investment announced last month to bolster Amazon's delivery infrastructure in India [1].
Amazon Now is directly competing with established players like Zomato-owned Blinkit, Swiggy's Instamart, and Zepto, which currently dominate the sub-15-minute delivery market [1]. The service is expected to be rolled out across the entire city of Delhi in the coming months, following its successful launch in western Delhi [1].
The launch of Amazon Now is part of Amazon's broader push in India, where it has invested over $11 billion since 2013. The company has also recently opened five new fulfillment centers to support faster delivery in Tier-II and Tier-III cities [1]. This move into quick commerce signals Amazon's intent to stay ahead in the highly competitive and rapidly evolving e-commerce market.
References:
[1] https://www.business-standard.com/companies/news/amazon-10-minute-delivery-delhi-quick-commerce-expansion-india-125071000512_1.html
[2] https://m.economictimes.com/tech/technology/amazon-now-expands-quick-commerce-offering-in-delhi-after-bengaluru/articleshow/122300656.cms?UTM_Campaign=RSS_Feed&UTM_Medium=Referral&UTM_Source=Google_Newsstand
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