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Amazon Enhances Multi-Channel Fulfillment Program for Sellers on Walmart, SHEIN, and Shopify
ByAinvest
Thursday, Sep 18, 2025 12:40 pm ET1min read
Amazon has expanded its Multi-Channel Fulfillment (MCF) program to support sellers on SHEIN, Shopify, and Walmart, in addition to eBay, Etsy, Temu, and TikTok Shop. The program allows merchants to consolidate stock for multiple sales channels, trim out-of-stocks, and accelerate turnover without separate fulfillment operations. On average, sellers have seen a 19% lift in sales after adopting MCF for off-Amazon channels.
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