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Amazon Drops AirPods 4 Prices: ANC Now $139, Base Model $90
ByAinvest
Sunday, Aug 31, 2025 10:35 am ET1min read
Amazon has dropped the price of AirPods 4 with ANC to $138.99 and the base model to $90, both shipped. The AirPods 4 are the most affordable models in the current lineup, with the ANC model at its lowest price outside of a Prime Day deal. The AirPods Pro 2 have jumped up to $199, and the AirPods Pro 3 are expected to launch in the $249 range.
Amazon has recently dropped the price of AirPods 4 with Active Noise Cancellation (ANC) to $138.99 and the base model to $90, both shipped. This price reduction makes the AirPods 4 the most affordable models in the current lineup, with the ANC model at its lowest price outside of a Prime Day deal. Meanwhile, the AirPods Pro 2 have jumped up to $199, and the AirPods Pro 3 are expected to launch in the $249 range [1].The price changes come at a time when Apple is rumored to be planning an update to its AirPods Pro line, potentially unveiling the AirPods Pro 3 this fall alongside its new iPhones. While there is no guarantee that the AirPods Pro 3 will be released this year, Apple has released a new model of AirPods every year since 2019 [1].
The AirPods Pro 3 is expected to feature a new design and heart-rate monitoring, similar to the Beats Powerbeats Pro 2 [1]. Additionally, there are rumors that the AirPods Pro 3 will include an interactive touch display in its charging case, acting as a remote control. Other rumored features include improved performance with the H3 chip, enhanced active noise cancellation, and better voice-calling performance [1].
The price drop on the AirPods 4 and Pro 2 models may put pressure on Apple to keep the AirPods Pro 3's list price at $249. While Apple has traditionally priced its AirPods Pro models at $250, discounts at Amazon and other online retailers typically bring the price down to less than $200 and sometimes less than $180. The tariff situation remains fluid, and new products may be delayed or released in other parts of the world other than the U.S. [1].
Investors and financial professionals should monitor these price changes and rumors closely, as they could impact Apple's market share and revenue projections. The AirPods Pro 3 is expected to be a key product in Apple's lineup, and its success will depend on its ability to compete with other affordable earbuds on the market.
References:
[1] https://www.cnet.com/tech/mobile/new-airpods-pro-3-coming-soon-rumors-leaks-and-everything-we-know/
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