Amazon plans to expand its same-day grocery delivery service to 2,300 locations by year-end, targeting fresh groceries for Prime members. The expansion aims to drive order growth and increase market share, with a $4 billion investment to double its delivery network by 2026. Competitors like Instacart, DoorDash, Kroger, and Walmart saw declines in stock prices following the announcement. Amazon sees the $800 billion US grocery market as a significant opportunity, with the industry projected to reach $875 billion by 2024.
Amazon has announced a significant expansion of its same-day grocery delivery service, aiming to reach 2,300 locations by the end of 2025. The company plans to introduce fresh groceries, including perishable items such as produce, dairy, meat, and seafood, to its existing delivery offerings. This move is part of Amazon's strategy to drive order growth and increase market share in the $800 billion U.S. grocery market, which is projected to reach $875 billion by 2024 [3].
The expansion will be available to Amazon Prime members for free, provided the order total is at least $25. Non-members will have to pay a $12.99 fee. Amazon has already trialed the service in several cities, including Phoenix, Orlando, and Kansas City, and has seen strong customer adoption, with many new grocery customers returning to shop twice as often [3].
The expansion comes with a $4 billion investment to double Amazon's delivery network by 2026. This investment is part of Amazon's broader strategy to dominate the online grocery space. The company aims to leverage its existing logistics infrastructure to offer fast and efficient delivery of fresh groceries.
The news has had an impact on competitors in the grocery delivery sector, with stock prices for companies like Instacart, DoorDash, Kroger, and Walmart declining following the announcement. Amazon's aggressive expansion in the grocery sector is seen as a threat to these competitors, who are also expanding their delivery services to meet the growing demand for online grocery shopping.
Amazon's grocery ecosystem now spans four major banners: Amazon Fresh, Whole Foods Market, and Amazon. The company has already established itself as one of the largest grocers in the U.S., with over $100 billion in gross grocery sales in 2024, even excluding Whole Foods Market and Amazon Fresh [4].
References:
[1] https://www.cbsnews.com/news/amazon-expands-same-day-grocery-delivery-to-1000-cities/
[2] https://seekingalpha.com/news/4484645-amazon-rocks-the-grocery-sector-with-a-major-expansion-of-its-same-day-delivery-service-that-includes-perishable-food
[3] https://www.cnn.com/2025/08/13/food/amazon-grocery-delivery-expansion
[4] https://panasiabiz.com/111038/amazon-expands-grocery-delivery-for-prime-members/
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