Amazon's E-Commerce Dominance Under Threat from AI Shopping Bots
ByAinvest
Friday, Nov 28, 2025 7:09 am ET1min read
AMZN--
Amazon's e-commerce dominance is threatened by AI shopping bots, which could upend its advertising business. The online retailer has sued Perplexity, demanding its AI browser agent stop shopping for users on Amazon.com. Amazon's mobile app and website attract tens of millions of US shoppers daily, converting to a $68 billion annual advertising business. AI shopping bots, like OpenAI's ChatGPT, are rolling out shopping features, making it difficult for Amazon to compete.
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