Amazon Autos and Hertz Partner for Fleet Management to Boost Revenue

Hertz has partnered with Amazon Autos to sell its used vehicles, marking a new route for fleet management. The partnership will introduce a slate of Ford, Toyota, Chevrolet and Nissan vehicles across all 45 Hertz Car Sales locations in the US. This move is part of Hertz's turnaround plan, dubbed "Back-to-Basics Roadmap," which focuses on refreshing its fleet and selling vehicles before they depreciate. Shares in Hertz rose nearly 6% following the announcement.

Hertz, one of the world's leading rental car companies, has expanded its used vehicle sales strategy by partnering with Amazon Autos. This collaboration will initially introduce a selection of pre-owned vehicles from brands like Ford, Toyota, Chevrolet, and Nissan across all 45 Hertz Car Sales locations in the United States. The partnership aims to provide customers with a more convenient and seamless online car-buying experience.

The partnership is part of Hertz's broader turnaround plan, known as the "Back-to-Basics Roadmap," which focuses on refreshing its fleet and selling vehicles before they depreciate significantly. This strategic move is designed to improve Hertz's financial health and customer satisfaction.

Hertz's shares rose nearly 6% following the announcement, reflecting investor optimism about the potential of this partnership to drive growth and improve operational efficiency. The initial rollout of the service will be limited to four major metropolitan areas—Dallas, Houston, Los Angeles, and Seattle—with plans to expand nationwide over time.

Amazon Autos, a relatively new platform in the automotive retail space, has seen significant growth since its launch last year. By partnering with Hertz, Amazon Autos aims to offer customers a wider selection of well-maintained used vehicles from more dealerships across the country.

Hertz Car Sales, the used car sales arm of Hertz, offers a range of quality pre-owned cars, SUVs, and trucks at competitive prices. The company's commitment to quality, transparency, and customer satisfaction means no hidden fees and detailed vehicle histories. Vehicles undergo comprehensive inspections and maintenance, ensuring customers purchase reliable vehicles they can trust.

This collaboration marks a significant step in Hertz's transformation strategy, which includes forging innovative technology partnerships to provide a more seamless customer experience. Customers can now browse Hertz's available inventory on Amazon Autos, complete their purchase online, and pick up their vehicle at Hertz Car Sales locations.

References:
[1] https://newsroom.hertz.com/uncategorizeds/uncategorized-details/hertz-car-sales-launches-on-amazon-autos/
[2] https://www.storyboard18.com/brand-marketing/hertz-partners-with-amazon-autos-to-sell-pre-owned-vehicles-shares-jump-9-percent-79350.htm
[3] https://news.dealershipguy.com/p/amazon-autos-adds-hertz-as-first-fleet-dealer-partner-for-used-car-sales-2025-08-20