Amazon (AMZN.US) is set to revamp its consumer electronics portfolio, aiming to dominate the high-end market.

Amazon (AMZN.US) is reportedly working to offer high-end consumer electronics to expand its existing mid-range product line. Under the leadership of Panos Panay, who joined Amazon in September 2023 from Microsoft, all of Amazon's devices will undergo a comprehensive redesign, including the processor, design, and materials. Panay stated, "I want every product we launch to be perfect. There will be no compromises." Panay also mentioned that Amazon's new Alexa+ service, which was unveiled at a grand event in New York last month, will be an integral part of the new consumer devices. He explained, "We're thinking about what the next product in the AI device category will be, and we have some incredible products" in the pipeline. Amazon's last device launch was in November 2024, including the Echo Show 21 smart home display, Fire HD 8 tablet, and Fire TV Omni Mini-LED series televisions.