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The options chain tells a story of conviction. For this Friday’s expirations, $240 calls (OI: 27,554) and $235 calls (OI: 27,401) dominate, while next Friday’s $240 calls (OI: 19,778) remain heavily bid. This isn’t just noise—it’s a sign of institutional positioning. Sellers are hedging against a potential push above the 30D moving average ($233.93), where the 200D line ($214.77) has long acted as a floor.
On the downside, $225 puts (OI: 13,319 next Friday) and $215 puts (OI: 8,760) suggest cautious hedging, but the put/call OI ratio of 0.68 remains firmly in bullish territory. Block trades add intrigue: a 500-lot call buy (expiring Jan 16, 2026) signals long-term bullish bets, while a 1,000-lot AMZN20250919P220 put purchase hints at near-term downside protection.
News Flow: AWS Growth vs. Regulatory HeadwindsAmazon’s fundamentals are a mixed bag. The $125B 2026 capex plan and AWS Graviton5 launch reinforce its tech dominance, while $209M Italian tax settlement and USPS partnership uncertainty introduce near-term friction. Yet, the market seems to prioritize the positives: AWS’s 20.2% YoY growth and agentic commerce bets are fueling long-term optimism. Retail investors might underestimate how Amazon’s fee cuts for sellers and grocery expansion could stabilize its core business during macro volatility.
Actionable Trade Setups: Calls, Puts, and Price LevelsFor options traders, the $240 calls expiring Dec 12 () offer a compelling angle. With OI at 19,778 and
currently testing the upper Bollinger Band ($251.53), a breakout above $235 could trigger a rally toward $240. If you’re bullish but cautious, a call spread between $235 and $240 (using and AMZN20251212C240) limits risk while capturing upside.Stock traders should watch $229.91 (today’s intraday low) as a critical support level. A close above $231.17 (intraday high) would validate the bullish Kline pattern. For a directional play, consider buying AMZN near $229.91 with a stop just below $228.94 (30D support). Targets sit at $235 (first resistance) and $240 (key OI cluster).
Volatility on the Horizon: Positioning for Amazon’s Next MoveAmazon’s options activity and technicals align on a bullish bias, but risks linger. The Italian settlement and USPS drama could weigh on sentiment if earnings guidance disappoints. That said, the 0.68 put/call OI ratio and heavy call buying suggest the market expects a rebound. Traders should balance aggression with caution—use the $225–$227.50 put cluster as a hedge if AMZN dips below $229.91.
In the end, AMZN’s story is one of resilience. With AWS driving growth and AI bets reshaping retail, the stock’s long-term trajectory remains intact. Today’s data? It’s a green light for those ready to ride the next leg higher.

Focus on daily option trades

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