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Here’s the takeaway: AMZN’s price action and options flow point to a high-probability upside breakout, but risks linger from antitrust lawsuits and short-term volatility. Let’s break it down.
Bullish Imbalance in Options Flow: Where Institutional Money Is MovingThe options market is screaming about a potential rally. For this Friday’s expirations, the $235 call (
) has 23,068 open contracts—the most of any strike. That’s not random. It means a lot of money is betting on a pop above current levels. Even more telling: next Friday’s $260 call () has 60,608 open contracts, the highest of any OTM strike. That’s like seeing a crowd gather at the top of a hill—you know something’s about to tip.But don’t ignore the puts. The $200 put (
) has 25,295 open contracts, suggesting some big players are hedging against a drop. The block trades back this up: a massive AMZN20251121P240 put trade (830 contracts) and a call buy (500 contracts) show institutional players are both defending against a crash and eyeing a breakout.News Flow: Why Bulls Have the EdgeAmazon’s recent headlines are a goldmine for longs. The $10B buyback? That’s a direct tailwind for the stock price. The AI warehouse robots and AWS security acquisitions? They’re positioning
to dominate 2026. And let’s not forget the 35% Prime Day sales surge—that’s real demand, not just hype.But the antitrust fine and U.S. lawsuit are wild cards. They could trigger a short-term selloff if the EU or DOJ escalates. However, the options data already prices in some of this risk (those $200 puts exist for a reason). The key is whether earnings momentum and AI/cloud growth outpace regulatory noise.
Actionable Trade Setups: Calls, Puts, and Price LevelsFor options traders:
For stock traders:
The next two weeks are critical. If AMZN holds above $229 and breaks $235, the $260 call could become a lottery ticket. But if the EU fine triggers a gap down, those $200 puts will shine. Either way, the options market is pricing in a story of resilience.
This isn’t about chasing a stock—it’s about reading the room. The bulls are in control, but they’re not ignoring the risks. That’s why the best plays are the ones that let you ride the upside while hedging the downside. Amazon’s AI and cloud bets are too big to ignore, but the regulatory headwinds mean you can’t go all-in blind. Balance is key.
And hey—if you’re still on the fence, remember: the block traders are already placing their bets. Why not you?

Focus on daily option trades

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