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Amazon Acquires Bee, Maker of $50 AI Wearable Assistant
ByAinvest
Tuesday, Jul 22, 2025 3:04 pm ET1min read
Amazon is acquiring Bee, a startup that makes a $50 wearable AI assistant called the Pioneer bracelet. The device records and transcribes the owner's activities, and the startup raised $8.5 million from investors. All Bee employees received offers to join Amazon, and the deal has not yet closed. Amazon previously built its own wrist-worn wearables, but axed the project in 2023. The acquisition could potentially incorporate Bee technology into future Alexa devices.
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