Amazon's $5.448 Billion Trading Volume Lands Eighth in Market Activity as AI Shopping Tool 'Interests' Debuts

On March 27, 2025, Amazon's trading volume reached $5.448 billion, ranking eighth in the day's stock market activity. Amazon (AMZN) rose by 0.11%.

Amazon has introduced a beta version of an AI-powered shopping tool called 'Interests,' which recommends products based on users' interests. This tool is currently being tested with some shoppers in the U.S. The 'Interests' feature allows users to describe what they are looking for, and the AI then suggests products that match their interests. This move is part of Amazon's broader strategy to integrate generative AI across its various product lines, both internally and for customer-facing applications. CEO Andy Jassy mentioned during the company's recent earnings call that Amazon has developed or is in the process of developing around 1,000 different generative AI applications.

In addition to the 'Interests' tool, Amazon is also testing a health AI chatbot. This chatbot can answer health and wellness questions, provide common care options for healthcare needs, and suggest products, including those available in Amazon's online pharmacy or services provided by Amazon-owned One Medical. This initiative is part of Amazon's efforts to leverage AI to enhance both shopping and health-related services, aiming to provide a more personalized and efficient user experience.