Amazon’s $10.94B Volume Dips 30.61% Below Prior Day as Earnings Optimism Clashes with Mixed Long-Term Outlook

On September 24, 2025, Amazon (AMZN) closed 0.23% lower, with a trading volume of $10.94 billion, reflecting a 30.61% decline from the prior day’s volume. The stock, which has surged nearly 50% since its August 2024 low, faces mixed signals as it trades below its February 2025 all-time high. Recent developments include Amazon’s August announcement of same-day grocery delivery and Jeff Bezos’ ongoing share sale plan, which has seen the sale of nearly 3 million shares worth $665.8 million to date.

Q2 earnings highlighted resilience, with revenue reaching $167.7 billion and EPS at $1.68, outperforming expectations. However, Q3 guidance of $15.5–20.5 billion in operating income fell short of analyst forecasts. AWS revenue hit $30.87 billion, while advertising revenue grew to $15.7 billion. Despite these results, the company’s long-term outlook remains uncertain, with AWS growth slowing to 17% year-over-year and e-commerce facing intensifying competition.

Analysts remain optimistic, with multiple firms raising price targets in recent months. Bank of America, Barclays, and Piper Sandler increased their targets to $272, $275, and $255, respectively. The median one-year price target stands at $264.51, implying 19.84% upside. Amazon’s strategic moves, including its upcoming AI model “Nova” to compete with ChatGPT, are seen as potential catalysts for future growth, though margin pressures from cloud rivals and evolving consumer trends could test the stock’s momentum.

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