Amaze Launches Crypto Payment Strategy to Enhance Creator Monetization Globally.

Tuesday, Jul 15, 2025 4:14 pm ET1min read

Amaze Holdings, a global leader in creator-powered commerce, has launched a cryptocurrency initiative to modernize global payments, unlock new monetization tools, and enhance financial flexibility. The strategic initiative includes a partnership with DNA Fund to integrate stablecoins, digital asset treasury solutions, and next-gen monetization for the creator economy. This move follows the recent launch of Amaze's Express Checkout and expanded payment offerings, highlighting the company's push for digital payment innovation.

Amaze Holdings, Inc. (NYSE American: AMZE), a global leader in creator-powered commerce, has announced a significant cryptocurrency initiative aimed at modernizing global payments and enhancing financial flexibility. The strategic move includes a partnership with DNA Fund, a premier digital asset advisory firm, to integrate stablecoins, digital asset treasury solutions, and next-gen monetization tools for the creator economy. This initiative follows the recent launch of Amaze's Express Checkout and expanded payment offerings, underscoring the company's push for digital payment innovation.

The initiative, which will be developed in alignment with U.S. regulatory frameworks, is designed to reduce cross-border payment friction and deliver faster, more flexible solutions to Amaze's 13 million-plus creators. The first phase, scheduled to launch in the next 60-90 days, will focus on stablecoin integration to accelerate international payments and significantly lower transaction costs [1].

Future phases of the initiative will explore digital asset treasury management, creator-specific financial services such as credit lines and cards, and the potential introduction of an "Amaze Coin" to drive community engagement and new monetization models. Brock Pierce, Chairman of DNA Fund, expressed excitement about the partnership, stating, "We're excited to help bring new Crypto and Web3 technologies to creators, for faster payments, new funding options, and the foundation for bringing Amaze into the Web3 space. We have a long history of helping companies innovate and think Amaze is in a unique position to disrupt the creator economy through crypto" [1].

While the initiative presents opportunities for enhanced financial services and lower transaction costs, it also comes with potential risks and uncertainties. The company's forward-looking statements highlight its limited operating history and history of losses, raising concerns about its financial stability and ability to execute the announced initiatives. Moreover, the integration of new and untested financial strategies, such as "Amaze Coin" and stablecoin integration, may create uncertainty and skepticism among investors regarding the company's ability to manage growth and technological advances effectively [2].

References:
[1] https://www.morningstar.com/news/accesswire/1048532msn/amaze-launches-crypto-payment-strategy-to-accelerate-global-creator-monetization
[2] https://www.quiverquant.com/news/Amaze+Holdings%2C+Inc.+Unveils+Cryptocurrency+Initiative+to+Transform+Global+Payments+and+Monetization+for+Creators

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