Amaze Holdings shares surge 13.80% intraday after launching in-house DSP to unlock new revenue streams and enhance media buying capabilities.

Amaze Holdings surged 13.8% intraday following the launch of its proprietary demand-side platform (DSP), a strategic move to unify media buying across its creator-commerce ecosystem. The DSP expands access to audio, connected TV, broadcast, and digital out-of-home advertising channels, positioning the company to monetize its creator and fan data more effectively. The platform is expected to generate a new revenue stream beyond Amaze’s core commerce operations, enhancing scalability and data-driven growth. CEO Aaron Day emphasized the DSP’s role in leveraging Amaze’s extensive data assets for improved targeting and campaign optimization, aligning with the company’s long-term vision in the creator economy. While a separate shareholder’s planned 50M-share sale and a 50M-share offering by selling stockholders introduced short-term uncertainty, the intraday rally was primarily driven by optimism around the DSP’s revenue potential and operational efficiencies.