Amaze Holdings shares surge 12.26% intraday after securing WMC 2026 merchandise partnership.

Amaze Holdings surged 12.26% intraday following its announcement of a partnership with Winter Music Conference 2026 as the event’s official branded merchandise provider. The collaboration, which includes supplying physical and digital merchandise for the three-day event in Miami, positions Amaze to capitalize on the conference’s global reach as the world’s longest-running electronic music event. The deal also secures CEO Aaron Day’s participation in a panel on merchandise-driven revenue strategies, enhancing the company’s visibility among industry stakeholders. The partnership aligns with Amaze’s focus on expanding digital engagement and premium retail experiences, signaling potential revenue growth and brand strengthening in a high-profile market.