Amaze Holdings shares jump 12.64% after-hours as in-house DSP launch expands media buying and creates new revenue stream.

Amaze Holdings surged 12.64% in after-hours trading following the launch of its proprietary demand-side platform (DSP), a strategic move to unify media buying across its creator-commerce ecosystem. The in-house DSP expands access to audio, connected TV, broadcast, and digital out-of-home advertising, creating a new revenue stream by leveraging Amaze’s creator and fan data. The platform is expected to enhance cost efficiency, performance visibility, and scalable monetization for creators and brand partners, aligning with the company’s long-term vision of data-driven growth in the creator economy. CEO Aaron Day highlighted the DSP’s role in activating Amaze’s extensive data sets to improve targeting and campaign optimization, positioning the platform as a catalyst for future revenue beyond its core commerce operations. The announcement underscores the company’s focus on monetizing its strategic data advantage and expanding its competitive edge in the creator economy.