Amaze Holdings expands strategic partnership with creative studio Contend.

Amaze Holdings, a global leader in creator-powered commerce, has expanded its strategic partnership with Contend, a creative studio that specializes in high-impact brand launches. The collaboration will focus on scaling creator-led commerce through immersive storytelling and integrated fulfillment. Amaze and Contend will work together to shape brand campaigns and go-to-market strategies, ensuring maximum value for creators. The partnership aims to turn culture into measurable demand and enable creators and brands to launch products effectively.