Amaze Holdings Appoints Ezra Rosensaft as CFO: A Strategic Play for Financial Stability and Growth

Amaze Holdings, Inc. (NYSE American: AMZE), a pioneer in creator-powered commerce, has made a bold move by appointing Ezra Rosensaft as its new Chief Financial Officer (CFO). This decision, announced on April 24, 2025, signals a critical pivot toward stabilizing the company’s financial trajectory while positioning it to capitalize on the booming creator economy. Rosensaft’s deep experience in scaling media and tech platforms—most notably at IDW Media and HBO—could be the catalyst Amaze needs to transform its financial health and accelerate growth.

A CFO with a Track Record of Turning the Tide

Rosensaft brings over two decades of expertise in public market finance and corporate turnarounds. At IDW Media, he navigated a NYSE uplisting, raised $50 million in capital, and executed transformative restructuring. His tenure at HBO/Time Warner honed his skills in managing complex financial strategies for global media properties. This background aligns seamlessly with Amaze’s goals: building a sustainable capital structure, improving liquidity, and transitioning into a high-growth SaaS business.

As CFO, Rosensaft’s priorities will include:
- Strengthening Liquidity: Amaze’s balance sheet as of December 2024 showed total assets of $4.4 million, but with stockholders’ equity of just $1.47 million and substantial doubt about its going concern status, liquidity is a top priority.
- Optimizing Capital Structure: The company must secure additional financing to survive beyond Q2 2025. Rosensaft’s experience in public market capital raises could help attract investors.
- SaaS Growth Focus: Amaze aims to leverage its platform—which enables creators to “sell anything, anywhere”—to expand its SaaS revenue streams.

Financial Outlook: Challenges and Opportunities

Amaze’s Q4 2024 results highlighted a narrowing net loss ($2.5 million vs. $10.6 million in 2023) and reduced operational expenses, but revenue dropped sharply to $299,065 from $1.8 million in 2023. This decline was attributed to reduced sales activity ahead of its merger with Amaze Software, Inc., completed in March 2025. The merger involved issuing 750,000 shares of Series D preferred stock and warrants for 8.75 million common shares—a move that diluted existing shareholders but expanded the company’s platform capabilities.

The stock has faced volatility, reflecting investors’ concerns about Amaze’s financial stability. However, Rosensaft’s appointment could shift sentiment. His ability to secure capital and improve operational efficiency will be key.

Risks and Roadblocks

Despite optimism, Amaze faces significant hurdles:
- Going Concern Warning: Auditors highlighted substantial doubt about its ability to continue operations without additional funding. The Q1 2025 earnings report, due May 14, will be a critical test.
- Dependence on Key Personnel: The company’s fate now hinges on Rosensaft’s execution, as well as CEO Aaron Day’s vision for scaling the creator platform.
- Market Competition: The creator economy is crowded, with rivals like Patreon and OnlyFans vying for market share. Amaze must innovate to stay ahead.

Strategic Moves to Watch

Rosensaft’s initiatives will include:
1. Liquidity Management: Tapping into debt or equity markets to address short-term cash needs.
2. Platform Expansion: Expanding integrations with TikTok Shops, Discord, and YouTube to boost creator engagement.
3. Cost Discipline: Maintaining the expense reductions seen in 2024 while scaling revenue.

Conclusion: A High-Reward, High-Risk Bet

Amaze’s appointment of Ezra Rosensaft is a pivotal moment. His track record suggests he can stabilize the company’s finances and unlock value, but the path is fraught with risks. Investors should closely monitor the Q1 2025 results (due May 14) for clues about revenue growth and liquidity improvements.

With a market cap of ~$20 million as of April 2025 and a 2024 revenue of just under $300,000, Amaze is a speculative play. However, its platform’s potential to serve millions of creators—and its SaaS transition—could justify the risk for aggressive investors. Success hinges on Rosensaft’s ability to secure capital, execute cost controls, and drive revenue at scale. For now, the jury is out, but this move marks an important step toward turning the company’s financial corner.

Final Note: Always consider consulting a financial advisor before making investment decisions.