Altria's Smoke-Free Push: Nationwide Expansion of on! PLUS Nicotine Pouches

Tuesday, Mar 24, 2026 11:32 am ET1min read
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Altria Group has expanded its smoke-free strategy by launching on! PLUS nicotine pouches nationwide. The product is available in three flavors and two nicotine strengths, and incorporates proprietary technology. The move supports Altria's "Moving Beyond Smoking" vision and its expanding smoke-free portfolio. Shares have gained 9.2% in the past three months, outperforming the industry and consumer staples sector. The stock trades at a forward P/E ratio of 11.4X, positioning it at a modest discount to its peers and the sector.

Altria's Smoke-Free Push: Nationwide Expansion of on! PLUS Nicotine Pouches

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