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Alphabet (GOOGL) closed 2.36% lower on July 31, 2025, with a trading volume of $9.83 billion, a 54.32% surge from the previous day and ranking eighth in market activity. The decline occurred despite robust second-quarter earnings, including a 14% year-over-year revenue increase to $96.4 billion and a 32% rise in cloud revenue to $13.6 billion. However, regulatory pressures and market share concerns weighed on sentiment.
Analysts highlighted Alphabet’s strong momentum profile, with a top-tier Zacks Momentum Style Score and consistent earnings growth. The stock’s average earnings surprise of 16% and upward revisions in estimates over 60 days reinforced its appeal. Yet, antitrust challenges persist, including a court ruling that rejected Alphabet’s appeal to maintain restrictive Google Play store policies, signaling ongoing regulatory hurdles. Additionally, Google’s search market share dipped to 89.6% in June 2025 from 91.1% a year earlier, raising long-term concerns about AI-driven competitors like ChatGPT and Perplexity.
Despite these risks, Alphabet’s valuation remains attractive, trading at a forward P/E of 20.5, below the S&P 500 average. The company has countered AI threats with features like AI Overview and AI Mode, leveraging its Gemini model to retain user engagement. However, the recent court defeat and potential loss of Apple’s Safari default search status underscore structural vulnerabilities in its business model.
The strategy of purchasing the top 500 stocks by daily trading volume and holding them for one day delivered a 166.71% return from 2022 to the present, outperforming the benchmark return of 29.18% and generating an excess return of 137.53%. This success is attributed to capturing momentum driven by high liquidity, as seen in stocks like
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Market Watch column provides a thorough analysis of stock market fluctuations and expert ratings.

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