Alphabet Rises 1.16% on 10th-Highest Volume Amid Perplexity's $34.5B Chrome Acquisition Bid

Generated by AI AgentAinvest Market Brief
Tuesday, Aug 12, 2025 8:49 pm ET1min read
Aime RobotAime Summary

- Alphabet (GOOGL) rose 1.16% on August 12 amid Perplexity’s $34.5B unsolicited bid to acquire Google’s Chrome browser.

- The offer, backed by a $18B startup, aims to address antitrust concerns over Google’s dominance in search and browsers following a 2024 court ruling.

- Analysts question the bid’s viability, citing its low valuation compared to Chrome’s estimated $20–$50B enterprise value and OpenAI’s stronger credibility as a potential buyer.

- Google CEO Sundar Pichai opposes Chrome divestiture, arguing it risks the company’s advertising ecosystem, while legal appeals remain pending.

Alphabet (GOOGL) rose 1.16% on August 12, with a trading volume of $6.18 billion, ranking 10th in market activity. The stock’s performance coincided with news of AI startup Perplexity’s $34.5 billion unsolicited bid to acquire Google’s Chrome browser. Perplexity, valued at $18 billion, claims investor backing for the deal, which could address antitrust concerns surrounding Google’s dominance in online search and browser markets. The offer follows a 2024 ruling by Judge Amit Mehta, who declared

a monopolist in internet search and mandated remedies that may include divesting Chrome.

The antitrust case, initiated in 2020 by the Department of Justice and 11 states, alleges Google used anticompetitive practices to maintain its market control. Perplexity’s proposal aims to satisfy potential court-mandated solutions by transferring Chrome to an independent operator. However, analysts note the bid’s viability remains uncertain. RBC Capital’s Brad Erickson suggested the offer’s value—estimated at a fraction of Chrome’s projected $20–$50 billion enterprise value—might not sway judicial decisions. He also highlighted OpenAI, valued over 15 times higher than Perplexity, as a more credible buyer in a forced sale scenario.

Google CEO Sundar Pichai has previously argued that divesting Chrome could harm the company’s business and innovation pipeline. The browser, with 4 billion users, underpins Google’s advertising and data ecosystem. Perplexity emphasized its commitment to preserving Chrome’s open-source infrastructure and maintaining Google as the default search engine. Legal proceedings remain unresolved, with Google planning to appeal both the 2024 monopoly ruling and any subsequent remedies. The outcome will likely shape regulatory scrutiny of big tech’s market influence in the coming months.

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