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On July 17, 2025, Alphabet Inc. (NASDAQ:GOOGL) saw a trading volume of $5.825 billion, ranking it 14th in the day's stock market activity. The company's Class A shares (GOOGL) rose by 0.33%, marking the seventh consecutive day of gains and a 5.29% increase over the past week.
BMO Capital analyst Brian Pitz recently raised the price target for Alphabet to $208.00, up from $200.00, while maintaining an "Outperform" rating. The firm is optimistic about Google's AI products, particularly PMax and Gemini, which are expected to boost spending from existing advertisers and attract new small and medium-sized businesses.
BMO Capital has also increased its second-quarter 2025 and full-year 2025 Search growth forecasts to 10% and 11%, respectively, up from previous estimates of 9% and 10.6%. The firm has reintroduced Alphabet as its "Top Pick," noting that shares are trading at 18 times expected next-12-month earnings compared to a 5-year average of 22.5 times.
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