Alphabet's $5.496 Billion Trading Volume Ranks 10th Amid 9.68% Stock Decline

On March 28, 2025, Alphabet's trading volume reached $5.496 billion, marking a 54.19% increase from the previous day and ranking 10th in the day's stock market activity. Google Class C (GOOG) shares fell by 4.89%, marking the third consecutive day of decline, with a total drop of 9.68% over the past three days.

Alphabet's stock price declined following the announcement of a $100 million settlement to resolve a class-action lawsuit related to its advertising practices. The settlement covers advertisers who used AdWords between January 1, 2004, and December 13, 2012. The lawsuit alleged that Google failed to honor promised discounts and charged for clicks on ads displayed outside targeted geographic regions, manipulating its Smart Pricing system to reduce advertiser discounts artificially.

This legal settlement has added to the recent volatility in Alphabet's stock, which had initially gained about 6% earlier in the week before reversing course. The stock opened lower on March 28, 2025, sliding to $155 amid renewed selling pressure. The decline reflects broader concerns over tech valuations, rising inflation, and regulatory pressures, which have contributed to increased volatility in the tech sector.