Alpha Modus sues MNTN for patent infringement in connected TV advertising.

Alpha Modus Holdings, a leading innovator in AI-driven retail and fintech technology, has filed a patent infringement lawsuit against MNTN, a connected TV advertising company, in the US District Court for the Western District of Texas. The lawsuit asserts infringement of three Alpha Modus patents related to monitoring and analyzing consumer behavior, enhancing in-store customer assistance, and personalized marketing and advertising. The patents are foundational to Alpha Modus's intellectual property portfolio.

Alpha Modus Holdings, Inc. (Nasdaq: AMOD), a leading innovator in AI-driven retail and fintech technology, has filed a patent infringement lawsuit against MNTN, Inc. in the US District Court for the Western District of Texas. The lawsuit asserts infringement of three Alpha Modus patents related to monitoring and analyzing consumer behavior, enhancing in-store customer assistance, and personalized marketing and advertising. The patents are foundational to Alpha Modus's intellectual property portfolio Alpha Modus Files Patent Infringement Lawsuit Against MNTN, Inc. in the Western District of Texas^[1].

The lawsuit, filed on September 12, 2025, alleges that MNTN, Inc. has been using Alpha Modus's patented systems to improve audience targeting, ad efficiency, and consumer engagement in its "Connected TV" advertising solutions . The company seeks damages, injunctive relief, and recognition of the validity and enforceability of its patents.

Alpha Modus's CEO, William Alessi, stated, "Every infringement, and every infringer, is also a potential ally. We file these lawsuits to protect our shareholders and the integrity of our technology. But as we’ve consistently demonstrated, our preference is always to resolve matters quickly and amicably. We welcome the opportunity to turn adversaries into allies" .

This lawsuit is part of Alpha Modus's ongoing enforcement actions against major retailers and advertising networks, including Kroger, Creative Realities, A2Z Cust2Mate Solutions, Cooler Screens, and Brookshire Grocery. The company's strategy involves vigorously defending its intellectual assets while positioning these actions as potential partnership opportunities .

The Western District of Texas is known for its favorable environment for patent holders, with faster trial schedules and higher plaintiff success rates. The lawsuit seeks both damages and injunctive relief, which could potentially block MNTN from using the contested technologies .

Alpha Modus Holdings, Inc. is a publicly traded AI-driven retail and fintech solutions provider, leveraging a broad and growing patent portfolio to redefine consumer engagement at the point of sale. The company's patents are designed to transform how retailers and advertisers engage consumers at the point of sale .