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Alpha Modus has filed a patent infringement lawsuit against Creative Realities, Inc. for allegedly infringing on five of Alpha Modus's foundational patents. The patents cover technologies for real-time consumer behavior analysis, targeted marketing, digital engagement, inventory management, and AI-driven retail personalization. Alpha Modus CEO William Alessi stated that the company is confident in the strength of its patents and welcomes the opportunity to resolve the matter amicably.

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