AllScale Launches Stablecoin Payments on WhatsApp, Telegram, Instagram to Cut SMB Costs in Emerging Markets

Generated by AI AgentCoin World
Monday, Jul 28, 2025 4:03 am ET1min read
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Aime RobotAime Summary

- AllScale, co-founded by Ruoyang Wang, enables SMBs to accept stablecoin payments via WhatsApp, Telegram, and Instagram using $1.5M in funding.

- The service generates direct payment links for USDC/USDT transactions, targeting emerging markets with informal cross-border trade needs.

- By bypassing traditional banking, it reduces costs and streamlines commerce but faces regulatory and adoption challenges in underserved regions.

- The startup prioritizes practical DeFi applications over speculation, aligning with mobile-first financial inclusion trends in emerging economies.

AllScale, a fintech startup co-founded by Ruoyang "Leo" Wang, has launched a service enabling small and medium-sized businesses (SMBs) to accept stablecoin payments via messaging platforms such as WhatsApp, Telegram, and Instagram. The initiative, funded with $1.5 million from investors including Draper Dragon and Amber Group, allows merchants to generate payment links that customers can access directly through these apps, bypassing traditional banking systems. By leveraging stablecoins like

USDC
and USDT—cryptocurrencies pegged to fiat currencies—AllScale aims to reduce transaction costs and streamline cross-border commerce for businesses in emerging markets [1].

The startup’s solution addresses a gap in existing financial infrastructure, targeting SMBs that rely on informal communication channels for customer interactions. For instance, a merchant could share a stablecoin payment link via WhatsApp, enabling instant fund transfers without requiring users to navigate crypto wallets or exchange platforms. This approach aligns with broader trends in decentralized finance (DeFi), where small businesses seek cost-effective alternatives to traditional banking. Wang emphasized that most existing solutions cater to "crypto natives," whereas AllScale focuses on underserved regions like Lagos and Buenos Aires, where informal cross-border trade is common [2].

Analysts suggest that the integration of stablecoins into everyday business operations could accelerate adoption in markets with limited formal banking access. By reducing reliance on intermediaries, AllScale’s model may lower barriers to global commerce for SMBs, fostering economic inclusivity. However, challenges such as regulatory scrutiny and user education remain potential hurdles. The startup’s emphasis on user-friendly interfaces and leveraging existing platforms like WhatsApp could mitigate these issues, but long-term success depends on trust in stablecoins as a reliable payment medium [3].

The initiative also reflects a strategic shift in crypto adoption, prioritizing practical applications over speculative use cases. Unlike earlier projects targeting institutional investors, AllScale’s service emphasizes accessibility and immediacy for end-users. This aligns with efforts to digitize financial services in regions where mobile penetration surpasses traditional banking infrastructure. The integration of stablecoins into messaging apps could further normalize digital payments, mirroring WhatsApp’s transformative role in communication.

Source: [1] [title] [How This Startup is Bringing Stablecoin Payments on WhatsApp for Small Businesses] [url] [https://coingape.com/brandtalk/pulse/how-this-startup-took-stablecoins-from-websites-to-whatsapp-to-empower-small-businesses/] [2] [title] [AllScale Introduces Stablecoin Payments on WhatsApp for SMBs] [url] [https://coinmarketcap.com/community/articles/68872ba22477c254f74c0d11/] [3] [title] [CoinGape: Latest Crypto Market News Today & Live Price] [url] [https://coingape.com/].