Allison Worldwide: A New Chapter with Ray Day

Allison Worldwide, a global integrated marketing and communications agency, recently announced a significant leadership change. Ray Day, with over three decades of experience in communications and public relations, has taken on the role of executive chairman while continuing his position as Stagwell's vice chair. Co-founders Scott Allison and Andy Hardie-Brown, who led the agency since its inception in 2001, have stepped down from their roles and will serve as advisors.

Day's extensive experience at IBM and Ford Motor Company, where he led global communications teams, brings a wealth of knowledge and expertise to Allison Worldwide. His focus on digital, mobile, measurable, and engaging communications strategies aligns perfectly with the agency's future plans. The rebranding of Allison+Partners to Allison Worldwide in 2023 signified the agency's evolution from a PR firm to a global integrated marketing powerhouse with 52 offices across five continents.



Jonathan Heit, one of the original members of the Allison+Partners team, remains Allison Worldwide's global CEO, reporting to Day. This retention of key leadership ensures continuity in operations and client relationships. The co-founders, Scott Allison and Andy Hardie-Brown, will continue to contribute to the agency's growth through their advisory roles, with Allison focusing on select new business prospects and mergers & acquisitions in Europe, and Hardie-Brown spearheading strategic growth initiatives in Asia-Pacific.

Day's appointment signals a strategic evolution for Stagwell's integrated marketing and communications network. His experience in crisis management and corporate affairs, as demonstrated in his role at Targeted Victory, suggests a focus on driving operational excellence and enhancing client relationships. Moreover, Day's digital, mobile, measurable, and engaging approach to communications will likely influence Stagwell's broader strategy, emphasizing the importance of these factors in the future of communications.



The departure of the co-founders may lead to an evolution in the agency's vision and strategic direction, as Day brings a fresh perspective that could drive innovation and growth. However, the agency's long-term success will depend on effectively navigating this leadership transition and maintaining the cultural integrity that the founders have cultivated over the past 23 years.

Allison Worldwide's next chapter under Ray Day's leadership is marked by optimism and opportunity. With a focus on a client-first culture, future-focused innovation, and delivering world-class results, the agency is well-positioned to continue its growth and expansion.